A Persona names a job function: Engineer, QA Analyst, Project Manager. Assign a persona to an item when you know what skill the work needs but have not chosen a person yet; later, add a compatible person without losing that choice. Personas are the "role on the work", while access roles are the "role in the organization": being an Engineer grants no permissions, and creating a persona changes nobody's access.
A worked example: a sprint has eight stories that need an engineer and two that need QA. Assign the Engineer and QA Analyst personas up front, group the board by persona to see the split, and let people pick up items that match their persona. Time logged on each item is attributed to the persona it was done under, so the time report can answer "how many QA hours went into this release?".
Personas are rolled out by DevStride. Until they are enabled for your organization, the Personas entry does not appear in Settings, and the page (if opened directly) reads "Personas are not available for this organization yet." Contact support if you want them enabled.
Configure Settings → Organization → Personas (needs the Manage org configuration permission).
Managing the catalog:
| To | Do |
|---|---|
| Find a persona | Type in Search for Personas; turn on Show Archived to include retired ones. |
| Rename | Click the pencil (Edit Persona), change the name, Save Persona. |
| Stop offering a persona | Click the red X (Retire Persona) and confirm. Existing assignments and recorded time keep it; it is just no longer offered for new assignments. |
| Bring one back | Turn on Show Archived, click Restore, confirm. |
If another administrator changes the catalog while your dialog is open, your save is refused rather than overwriting their work: close the dialog, refresh, and reapply your change.
The Choose Assignee dialog has People and Personas. You can assign only a persona, only a person, or both; Clear removes the whole assignment. DevStride keeps the pair consistent:
| Your change | What happens |
|---|---|
| Assign Jane to Engineer work; Jane is an Engineer and a QA Analyst | Engineer stays selected. |
| Assign Jane to Engineer work; Jane is only a QA Analyst | The assignment becomes Jane / QA Analyst. |
| Choose Engineer while Jane (QA Analyst only) is assigned | Jane is cleared; Engineer stays, waiting for a person. |
| Assign a person with no persona selected | Their first active persona is used, if they have one. |
The same rules apply to subtask assignment, bulk edits, table and Gantt editing, automations, and the API and MCP tools. Selecting a persona never auto-picks a person from its members. Removing a persona from a member clears them from current assignments that need it; historical time keeps its recorded attribution.
See User Time Tracking, Time Allocation Matrix and Current Progress.
Use Persona Updated as a trigger, Persona as a condition, and Change Persona as an action; the same compatibility rules apply, and existing person-based automations keep their meaning. See working with personas in automations.